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Africa: What Manja Lee's Story Reveals About Africa's Growing Gaming Culture

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Iyke Bede reports that Nigeria’s gaming landscape is becoming increasingly competitive and rewarding, with a number of standout players who have built loyal followings through skill and consistency. One of them is Ayere-Victor Ehinome, popularly known as Manja Lee, who has amassed more than 500,000 followers on Instagram and TikTok combined. Like many professionals, he began playing early, cutting his teeth in Nigeria’s underground gaming circles long before the scene moved into the mainstream
Since 2015, Africa’s gaming landscape has experienced dramatic shifts, amassing 77 million players. That figure catapulted to 186 million in 2021, and it continues to climb, revealing the continent’s ravenous appetite for games. Just last year, it hit a new high of 349 million players. These trends reveal three defining pillars: better internet access, a culture that now embraces gaming as more than a pastime, and, of course, the big bucks.
Currently, the continent generates a revenue of $1.8 billion, primarily from mobile games, which account for 87 per cent of the market. Nigeria is the second-largest market, with revenue of $300 million and around 42 million players (2021 estimate).
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As Africa’s gaming market grows and gains recognition, so too do the gamers behind the pads and screens. In Nigeria, particularly on social media, several standout players have built loyal followings through their skill and consistency. One of them is Ayere-Victor Ehinome, popularly known as Manja Lee, who has amassed more than 500,000 followers on Instagram and TikTok combined. Like many professionals, he began playing early, cutting his teeth in Nigeria’s underground gaming circles long before the scene moved into the mainstream.
Today, his audience is split between active gamers and a growing base of passive consumers — people who may not play themselves but eagerly watch gameplay as entertainment.
“My roommate encouraged me to share my gameplay online. To my surprise, my very first video went viral, and that moment really sparked my journey as a creator,” said Manja Lee. “The real breakthrough came in 2023 when I won my first national award as the Best ‘Call of Duty Mobile’ Content Creator. That recognition opened the door to bigger opportunities, with brands and companies reaching out and advertising offers coming in. Not long after, I decided to leave my job as an auditor and fully commit to content creation.”
Furthermore, the gamer has earned the coveted TikTok Top Creator Award (Gaming), establishing him as one of Africa’s brightest gaming streamers. For Lee, the honour is more than bragging rights; it reflects the trajectory of gaming in Africa and his role in inspiring others to take up the mantle of building stronger communities.
“Collaborating with global brands like Spotify, Roblox, TikTok, and now Red Bull shows just how far gaming in Africa has come. It tells us that the industry here is no longer overlooked. Big brands now recognise the influence, creativity, and potential within the African gaming community,” said Lee. “These partnerships highlight that gaming in Africa is growing into a serious cultural and economic force, and I’m proud to be part of a movement that is opening doors for more gamers and creators across the continent.”
Lee added, “Red Bull signing me under the non-competitive category shows that the brand sees gaming as much more than just Esports. They recognise that creators play a huge role in shaping gaming culture through entertainment, storytelling, and community building. It shows that Red Bull values the influence and creativity that content creators bring, not just the skill of competition. For me, it’s proof that gaming is evolving into a lifestyle and cultural movement, and creators are just as important as pro players in driving that forward.”
But Lee is not your average gamer; he brings both brains and brawn to the arena. Earning two degrees has shaped the way he approaches gameplay and how he repackages it into content that resonates with everyday audiences.
“Studying accounting first gave me a solid sense of structure, discipline, and the ability to analyse numbers, which has been really useful in understanding insights, performance metrics, and the business side of content creation,” Lee explained.
“Later, moving into media and communications helped me develop the creative and storytelling side, learning how to connect with audiences and present ideas in ways that resonate. Together, both backgrounds shaped my approach. I treat content not just as creativity but also as strategy, making sure it’s entertaining while also being sustainable and impactful,” he added, detailing the ingredients of masterful play and curation.
Attaining so much honour in a short span, the streamer outlines some of the challenges and setbacks faced by the gaming community, whether for amateurs or professionals.
He said, “What’s still missing in Nigeria’s gaming industry is a strong supporting structure. Things like better infrastructure for internet and electricity, more investment from local companies, and platforms that create opportunities for gamers to compete and grow. Another big challenge is the apathy of parents and society, where gaming is often seen as a distraction rather than a legitimate career path. That lack of early support can hold back a lot of talented young people.
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“At the same time, there are huge opportunities for creators. With the rise of streaming platforms, social media, and brand interest, Nigerian gamers can build careers not only as players but also as entertainers, storytellers, and community leaders. The industry is still young, which means creators have the chance to change those perceptions, set the standard, and open doors for the next generation.”
Lee describes his brand as an ideal, a way of showing that African gamers can be recognised globally while redefining gaming as a career and culture rather than a mere pastime. It is a vision that mirrors the larger trajectory of the industry itself: a market that has grown from tens of millions of players less than a decade ago to 349 million today, generating $1.8 billion in revenue.
His journey may be personal, but it exemplifies the continent’s shift: one where gaming is no longer a distraction but a growing cultural and economic force.
Read the original article on This Day.
AllAfrica publishes around 500 reports a day from more than 110 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.
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Africa: Governance, Evidence, Narratives – Building Blocks for a Multisectoral Ncd and Mental Health Response

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The global burden of noncommunicable diseases (NCDs) and mental health conditions represents far more than a health and well-being challenge. The alarming figures – 43 million NCD-related deaths each year and one billion people living with mental health conditions worldwide – underscore the profound economic, equity and development implications of one of the most pressing global health issues of our time.
Heart disease, stroke, cancer, diabetes, chronic lung disease and other NCDs take and devastate countless lives, but also hinder human and economic development, drain billions from economies, and put the most vulnerable at disproportionate risk. The major modifiable risk factors for NCDs – tobacco and alcohol use, physical inactivity, unhealthy diets and air pollution – are driven by socioeconomic, environmental or commercial determinants of health. Our income, social status, or level of education, the environment which we are born and live in, as well as our ability to access and afford care, all influence effective NCD prevention, management and treatment services.
A crucial step to advancing sustainable development
As many of the root causes and consequences of NCDs lie outside the traditional domain of public health, effective governance and policy-making must be multisectoral, engaging finance, trade, social affairs, economic development, treasury, technology, education and other relevant government sectors.
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The forthcoming political declaration of the Fourth High-Level meeting of the United Nations General Assembly on the prevention and control of noncommunicable diseases and the promotion of mental health and well-being recognizes that health is both a precondition for, and an outcome of, sustainable development as a whole. Across all its commitments, it calls upon countries to have operational, multisectoral, and integrated policies or action plans on noncommunicable diseases and mental health in place by 2030.
However, implementing multisectoral governance and developing coherent policies remains a practical challenge for many countries. Institutionalizing cross-sectoral governance and a “whole-of-government” approach with clear accountability, fostering leadership, leveraging interdisciplinary data and evidence, and reframing NCDs beyond a mere health issue often prove complex, costly, or difficult to sustain over time.
Still, countries are demonstrating promising progress in effectively formalizing, informing and promoting multisectoral action.
Incentivizing and sustaining multisectoral governance
Effective multisectoral collaboration builds on joint governance and accountability among different government sectors and public agencies, leadership at all levels, a culture of interdisciplinary communication and collaboration, as well as dedicated human and financial resources. As much as possible, these strategic pillars of multisectoral governance and action should be formalized through presidential orders or municipal bills, high-level cross-sectoral committees or working groups, dedicated workstreams and meetings, or targeted financing and budgeting.
In Finland, for example, an Advisory Board for Public Health convenes the Ministries of Agriculture and Forestry, Finance, Education and Culture, Employment and the Economy, Environment, Interior, Justice, Social Affairs and Health, and Transport and Communications. Through several national initiatives, the Advisory Board has improved decision-making on complex issues such as the negative impact of obesity on the working capacity of the population.
In Tanzania, the multisectoral National NCD Programme under the leadership of the Prime Minister’s Office includes a yearly multi-sectoral steering meeting and is supported by a network of dedicated focal persons specializing in health in all policies in multiple government agencies.
Leveraging multistakeholder data- and knowledge-sharing
Multisectoral NCD policies and programmes must draw and integrate diverse data sources, different types of evidence and interdisciplinary expertise, including from actors beyond the health sector, and include people living with NCDs, mental health and neurological conditions in the design and implementation of these policies.
The production, exchange and application of multisectoral evidence can be supported through multistakeholder collaboration whilst ensuring clear lines of measurable accountability for implementation. Governments should leverage the expertise of academia, communities, civil society and people living with NCDs, mental health and neurological conditions to ensure their meaningful engagement in NCD initiatives.
In Canada, for example, the Quality of Life Framework effectively combines health data with economic, social, governance, and environmental indicators to measure well-being and to inform federal budgeting processes and reporting.
In the small municipality of Paipa in Colombia, a digital information system helps policy-makers and public health specialists to monitor the health status of urban and rural communities, combining data on social, economic, housing, environmental and health needs in a single municipal system that informs multisectoral policies and programmes.
Reframing the NCD narrative
Formalizing multisectoral governance and leveraging interdisciplinary evidence also help reframe the narrative of NCDs as a pressing and increasing socio-economic, environmental, and development endeavor.
There are multiple strategies to address this communication challenge: emphasizing the co-benefits of multisectoral action – including economic gains, social equity, and environmental impact – and stressing the unsustainable costs of inaction and the devastating impact of health inequities; or anchoring NCD prevention and control in people’s right to health, the need for universal health coverage, or integrated primary health care. Strong, multisectoral narratives on NCDs are key to mobilizing different stakeholders, and a powerful means for building trust, and reducing siloed structures and competing priorities.
In Sri Lanka, for example, an educational initiative for the prevention of cardiovascular diseases and diabetes framed education as a tool for prevention, a long-term investment in human capital and a cross-sectoral responsibility, rather than just a health or education issue. Through the resulting multisectoral school health, screening and health promotion programme, this multisectoral initiative achieved a lasting, positive impact on tackling challenges of unhealthy diets, obesity and physical inactivity.
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In the Philippines, a campaign to promote physical activity was reframed as an initiative for active transport and open spaces, presenting a health concern as a challenge for transport and urban planning. Since the programme’s inception in 2021, more than 500 km of bicycle lanes were built or improved in the Metropolitan areas of Manila, Davao, and Cebu as part as part of the Active Transport programme.
Key steps to advancing multisectoral governance and action on NCDs
In support of the global commitment by Member States to multisectoral collaboration in the forthcoming political declaration, governments, in collaboration with civil society and relevant partners, can advance cross-sectoral NCD policies and programmes in three key areas:

  1. institutionalize multisectoral governance with clear and transparent accountability, coherent NCD policies and joint action as sustainable and resilient government mechanisms, financing mechanisms, or national priority initiatives;
  2. strengthen coherent multisectoral data governance and evidence frameworks that include standardized, interoperable data collection systems and leverage expertise from diverse communities and people with lived experience; and
  3. reshape the predominant NCD narratives to highlight the co-benefits of multisectoral action and emphasize shared roles and accountability across sectors and actors.

About the series
This commentary is part of a series highlighting priority areas to accelerate progress in the global NCD and mental health response and address related global health equity challenges ahead of the Fourth High-Level Meeting of the United Nations General Assembly (UNHLM4) in 2025.
Discover the full series
Read the original article on WHO.
AllAfrica publishes around 500 reports a day from more than 110 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.
Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.
AllAfrica is a voice of, by and about Africa – aggregating, producing and distributing 500 news and information items daily from over 110 African news organizations and our own reporters to an African and global public. We operate from Cape Town, Dakar, Abuja, Johannesburg, Nairobi and Washington DC.
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Africa: United Nations At 80 – Better Together

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This Tuesday, September 23, the 80th session of the UN General Assembly will open in New York. Its theme– »Better Together: More than 80 Years of Serving Peace, Development, and Human Rights »–is eminently laudable. It offers an opening in an international context no longer characterized by a Cold War, but rather by real, deadly wars–Gaza, Ukraine–between Europe and Russia, and between Israelis and Palestinians. In this unprecedented context, that wish– »Better Together »–constitutes a hope for ending wars and reviving belief in peace.
The current situation of « hot » wars and trade wars, in which the major powers are the main, if not, the only actors, contributes neither to the credibility nor to the effectiveness of the UN, much less to that of the permanent members of the Security Council. Their reluctance, or powerlessness, or even their direct and indirect participation in wars, weakens trust in the UN. Across the world, populations, increasingly interconnected via social media, doubt its commitment to peace and become skeptical of its effectiveness. Its five permanent members are certainly not coming out on top. Worse, the international community is increasingly perceived not as a global entity but as diverse groups with conflicting interests. The famous « We the Peoples » of the UN Charter is gradually withering away. In that context, and given the current serious antagonisms between the major powers, the risks of a new world war are more real than ever.
Other serious crises–climate change, chaotic regional and international migrations–affect peaceful relations between nations and call for serious action to find lasting solutions for peace. With the current ongoing wars, the credibility of the Security Council is seriously weakened, while the message of the Global South, still to be appreciated, is gaining strength among public opinion and in reality.
The continuation of ongoing conflicts, broadcast through various modern means of communication–weakening the image of the Security Council and that of its permanent members in particular–affects the credibility of the United Nations. Its predecessor, the League of Nations (League of Nations), having been unable to prevent the Second World War, barely survived it.
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In conclusion, preventing the already declining international legitimacy from further collapsing remains the responsibility of key decision-makers, particularly the permanent members of the Security Council and other major financial contributors. With the wars in Ukraine and Gaza, the millions of refugees and displaced persons, mass migration, and continued environmental degradation, increased effectiveness of the international community should be more than a wish; it should be a vital necessity for all, a « better together » approach.
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Ahmedou Ould-Abdallah President centre4s and former UN Under Secretary general
Read the original article on Centre 4s.
AllAfrica publishes around 500 reports a day from more than 110 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.
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AllAfrica is a voice of, by and about Africa – aggregating, producing and distributing 500 news and information items daily from over 110 African news organizations and our own reporters to an African and global public. We operate from Cape Town, Dakar, Abuja, Johannesburg, Nairobi and Washington DC.
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Africa: UNGA Explained – a Simple Guide for 2025

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What Is UNGA?
Every September, world leaders gather at the United Nations headquarters in New York for the UN General Assembly (UNGA) — the world’s biggest diplomatic meeting. Countries debate, make statements, and vote on the biggest global issues, from climate change to peace and security.
When Does It Happen?
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Who Speaks?
Where Does It Take Place?
What’s On the Agenda This Year?
How Does Membership Work?
How to Follow Along
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Read the original article on Capital FM.
AllAfrica publishes around 500 reports a day from more than 110 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.
Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.
AllAfrica is a voice of, by and about Africa – aggregating, producing and distributing 500 news and information items daily from over 110 African news organizations and our own reporters to an African and global public. We operate from Cape Town, Dakar, Abuja, Johannesburg, Nairobi and Washington DC.
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