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Africa: What Manja Lee's Story Reveals About Africa's Growing Gaming Culture

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Iyke Bede reports that Nigeria’s gaming landscape is becoming increasingly competitive and rewarding, with a number of standout players who have built loyal followings through skill and consistency. One of them is Ayere-Victor Ehinome, popularly known as Manja Lee, who has amassed more than 500,000 followers on Instagram and TikTok combined. Like many professionals, he began playing early, cutting his teeth in Nigeria’s underground gaming circles long before the scene moved into the mainstream
Since 2015, Africa’s gaming landscape has experienced dramatic shifts, amassing 77 million players. That figure catapulted to 186 million in 2021, and it continues to climb, revealing the continent’s ravenous appetite for games. Just last year, it hit a new high of 349 million players. These trends reveal three defining pillars: better internet access, a culture that now embraces gaming as more than a pastime, and, of course, the big bucks.
Currently, the continent generates a revenue of $1.8 billion, primarily from mobile games, which account for 87 per cent of the market. Nigeria is the second-largest market, with revenue of $300 million and around 42 million players (2021 estimate).
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As Africa’s gaming market grows and gains recognition, so too do the gamers behind the pads and screens. In Nigeria, particularly on social media, several standout players have built loyal followings through their skill and consistency. One of them is Ayere-Victor Ehinome, popularly known as Manja Lee, who has amassed more than 500,000 followers on Instagram and TikTok combined. Like many professionals, he began playing early, cutting his teeth in Nigeria’s underground gaming circles long before the scene moved into the mainstream.
Today, his audience is split between active gamers and a growing base of passive consumers — people who may not play themselves but eagerly watch gameplay as entertainment.
“My roommate encouraged me to share my gameplay online. To my surprise, my very first video went viral, and that moment really sparked my journey as a creator,” said Manja Lee. “The real breakthrough came in 2023 when I won my first national award as the Best ‘Call of Duty Mobile’ Content Creator. That recognition opened the door to bigger opportunities, with brands and companies reaching out and advertising offers coming in. Not long after, I decided to leave my job as an auditor and fully commit to content creation.”
Furthermore, the gamer has earned the coveted TikTok Top Creator Award (Gaming), establishing him as one of Africa’s brightest gaming streamers. For Lee, the honour is more than bragging rights; it reflects the trajectory of gaming in Africa and his role in inspiring others to take up the mantle of building stronger communities.
“Collaborating with global brands like Spotify, Roblox, TikTok, and now Red Bull shows just how far gaming in Africa has come. It tells us that the industry here is no longer overlooked. Big brands now recognise the influence, creativity, and potential within the African gaming community,” said Lee. “These partnerships highlight that gaming in Africa is growing into a serious cultural and economic force, and I’m proud to be part of a movement that is opening doors for more gamers and creators across the continent.”
Lee added, “Red Bull signing me under the non-competitive category shows that the brand sees gaming as much more than just Esports. They recognise that creators play a huge role in shaping gaming culture through entertainment, storytelling, and community building. It shows that Red Bull values the influence and creativity that content creators bring, not just the skill of competition. For me, it’s proof that gaming is evolving into a lifestyle and cultural movement, and creators are just as important as pro players in driving that forward.”
But Lee is not your average gamer; he brings both brains and brawn to the arena. Earning two degrees has shaped the way he approaches gameplay and how he repackages it into content that resonates with everyday audiences.
“Studying accounting first gave me a solid sense of structure, discipline, and the ability to analyse numbers, which has been really useful in understanding insights, performance metrics, and the business side of content creation,” Lee explained.
“Later, moving into media and communications helped me develop the creative and storytelling side, learning how to connect with audiences and present ideas in ways that resonate. Together, both backgrounds shaped my approach. I treat content not just as creativity but also as strategy, making sure it’s entertaining while also being sustainable and impactful,” he added, detailing the ingredients of masterful play and curation.
Attaining so much honour in a short span, the streamer outlines some of the challenges and setbacks faced by the gaming community, whether for amateurs or professionals.
He said, “What’s still missing in Nigeria’s gaming industry is a strong supporting structure. Things like better infrastructure for internet and electricity, more investment from local companies, and platforms that create opportunities for gamers to compete and grow. Another big challenge is the apathy of parents and society, where gaming is often seen as a distraction rather than a legitimate career path. That lack of early support can hold back a lot of talented young people.
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“At the same time, there are huge opportunities for creators. With the rise of streaming platforms, social media, and brand interest, Nigerian gamers can build careers not only as players but also as entertainers, storytellers, and community leaders. The industry is still young, which means creators have the chance to change those perceptions, set the standard, and open doors for the next generation.”
Lee describes his brand as an ideal, a way of showing that African gamers can be recognised globally while redefining gaming as a career and culture rather than a mere pastime. It is a vision that mirrors the larger trajectory of the industry itself: a market that has grown from tens of millions of players less than a decade ago to 349 million today, generating $1.8 billion in revenue.
His journey may be personal, but it exemplifies the continent’s shift: one where gaming is no longer a distraction but a growing cultural and economic force.
Read the original article on This Day.
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Africa: UNGA Explained – a Simple Guide for 2025

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What Is UNGA?
Every September, world leaders gather at the United Nations headquarters in New York for the UN General Assembly (UNGA) — the world’s biggest diplomatic meeting. Countries debate, make statements, and vote on the biggest global issues, from climate change to peace and security.
When Does It Happen?
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Who Speaks?
Where Does It Take Place?
What’s On the Agenda This Year?
How Does Membership Work?
How to Follow Along
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Read the original article on Capital FM.
AllAfrica publishes around 500 reports a day from more than 110 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.
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Africa: With Millions of Children's Lives on the Line, Bill Gates Says Humanity Is at a Crossroads

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At 2025 Goalkeepers event, Gates lays out roadmap for saving millions more children’s lives by 2045 if governments stretch every dollar and scale a pipeline of affordable, lifesaving innovations
Announces new pledge to the Global Fund 2026-2028 replenishment to prevent deaths from AIDS, TB, and malaria
Honors President of the Government of Spain with 2025 Global Goalkeeper Award and 10 champions for their ingenuity and resilience, and for offering hope, solutions in the face of steep funding cuts
NEW YORK (September 22, 2025)  – At its 2025 Goalkeepers event, Gates Foundation Chair Bill Gates stood before an audience of more than 1,000 global government, community, philanthropy, and private-sector leaders and issued a stark but hopeful call to world leaders: save millions of children’s lives and make some of the deadliest diseases history by 2045.
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“Humanity is at a crossroads. With millions of children’s lives on the line, global leaders have a once-in-a-generation chance to do something extraordinary,” said Gates. “The choices they make now—whether to go forward with proposed steep cuts to health aid or to give the world’s children the chance they deserve to live a healthy life—will determine what kind of future we leave the next generation.”
This year, donor countries dealing with domestic challenges, high debt levels, and aging populations made dramatic funding cuts to global development assistance for health (DAH). According to a recent study by the Institute for Health Metrics and Evaluation (IHME), global DAH fell by 21% between 2024 and 2025, and is now at a 15-year low. With key global health funding decisions expected before the end of the year, total funding levels could rise. However, if the current cuts hold, they threaten decades of progress that saw child mortality cut in half since 2000—from 10 million children to less than 5 million children a year—one of humanity’s greatest achievements.
During the annual event, which this year focused on reigniting a shared commitment to saving children’s lives, Gates announced his foundation’s pledge of $912 million over three years to the Global Fund to Fight AIDS, Tuberculosis and Malaria’s 2026-2028 replenishment. The Global Fund is one of the most effective lifesaving initiatives of the 21st century. Its fundraising replenishment cycle ends this November, underscoring the urgency for governments to make pivotal decisions in the coming weeks and months for the lives of millions of people.
“What’s happening to the health of the world’s children is worse than most people realize, but our long-term prospects are better than most people can imagine,” said Gates. “I don’t expect most governments to suddenly restore foreign aid to historic levels, but I am an optimist, and I believe governments can and will do what’s needed to save as many children as possible,” said Gates.
With shrinking global health budgets as the backdrop, the Goalkeepers event highlighted the people, science and innovations, and policies that are accelerating solutions for how leaders can do more with less.
A Roadmap to a Healthier Future
“We have a roadmap for saving millions of children and making some of the deadliest childhood diseases history by 2045,” Gates asserted. “I’m urging world leaders to invest in the health of all people, especially children, to deliver this future.”
Results from work by the Gates Foundation and the IHME indicate that sustaining global investments in child health and scaling lifesaving innovations could cut child deaths in half again over the next 20 years.
The roadmap includes:
A New Three-Year Commitment to the Global Fund
Since 2002, the Global Fund has saved more than 70 million lives; reduced deaths from AIDS, TB, and malaria by more than 60%; and strengthened global health security. Each dollar invested in the Global Fund delivers an estimated $19 in health and economic returns.
The foundation’s new pledge brings its total commitments to the Global Fund to $4.9 billion since 2002, making it one of the foundation’s largest investments. The pledge aims to galvanize governments, philanthropists, and the private sector to come to the table with significant investments for the fund’s Eighth Replenishment, which is co-hosted by South Africa and the United Kingdom. With millions of lives on the line, the level of investment in the Global Fund over the next three years will determine whether the world saves millions of lives; curbs HIV, TB, and malaria; and bolsters economies and global health security.
“An entire generation is alive today thanks to the world’s generosity, smart investments, and the hard work of governments and Global Fund partners,” Gates said. “Now, we must go further so the next generation grows up in a world where no child dies from preventable causes.”
Celebrating Goalkeeper Award and Champions
In recognition of his continued commitment to advance the Global Goals, the foundation announced President of the Government of Spain Pedro Sánchez as the winner of its 2025 Global Goalkeeper Award. Under Prime Minister Sánchez’s leadership, Spain increased contributions to the Global Fund this year by nearly 12% and to Gavi by 30%, expanded official development assistance (ODA), and hosted the landmark International Conference on Financing for Development in June 2025.
The event also honored Goalkeepers Champions—experts, innovators, and advocates driving progress in child survival worldwide. They include:

“We Can’t Stop at Almost”
The Goalkeepers event was co-hosted by singer, songwriter, and composer Jon Batiste, who returned as musical curator for the second year with the PS22 elementary school choir, and actress and director Olivia Wilde. Together, they urged the audience to remember that while the world has made progress, “we can’t stop at almost,” which was the event’s theme.
Community champions, scientists, health workers, faith leaders, and activists from Bangladesh, Indonesia, Kenya, Madagascar, Nigeria, Senegal, South Africa, Uganda, and the United States shared powerful stories of resilience and innovation. Several showcased breakthrough technologies already saving lives and moving the world closer to eradicating deadly diseases.
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“Every year, Goalkeepers unites changemakers to inspire and push one another forward,” said Dawda Jobarteh, deputy director of the foundation’s Goalkeepers campaign. “Together, we can reimagine a future without preventable child deaths and unlock the next wave of breakthroughs for the world’s children.”
Event session presenters included Rick Warren, pastor and author; El Hadji Mansour Sy, co-president of World Council of Religions for Peace; Ingrid Silva, ballet dancer and activist; Krista Tippett, journalist and author; Latif Nasser, co-host of “Radiolab”; and Budi Gunadi Sadikin, Indonesia’s minister of health.
Looking Ahead
Later this year, Goalkeepers will expand to the Middle East for the first time, convening leaders, innovators, and changemakers from across the region and beyond in Abu Dhabi on December 8.
Ahead of that, the foundation will release its 2025 Goalkeepers Report, focusing on the impact that leaders’ choices between now and the end of the year will have on saving children’s lives.
Earlier this year, Gates made a historic announcement that he would give away virtually all of his wealth to the foundation to advance progress on saving and improving lives. He also announced the foundation would spend $200 billion over the next 20 years, working with its partners to make as much progress as possible towards three primary goals: end preventable deaths of moms and babies; ensure the next generation grows up without having to suffer from deadly infectious diseases; and lift millions of people out of poverty, putting them on a path to prosperity. At the end of the 20-year period, the foundation will sunset its operations.
AllAfrica publishes around 500 reports a day from more than 110 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.
Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.
AllAfrica is a voice of, by and about Africa – aggregating, producing and distributing 500 news and information items daily from over 110 African news organizations and our own reporters to an African and global public. We operate from Cape Town, Dakar, Abuja, Johannesburg, Nairobi and Washington DC.
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Africa: The Near-Extinction of Rhinos Is At Risk of Being Normalised

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A century ago, half a million rhinos roamed Africa and Asia. Today, just 27,000 remain.
The latest annual State Of The Rhino report, released this week by the International Rhino Foundation, shows no dramatic declines in population numbers in the past year. On the surface, this might seem like good news: after decades of poaching, habitat loss and trafficking, rhino numbers are holding steady.
But that stability masks something darker. We may be falling victim to what conservation scientists call “shifting baseline syndrome”, where our expectations deteriorate over time as conditions get worse. Accepting 27,000 as a new normal – something to be celebrated, even – could spell disaster for the long-term future of the rhino.
The report tracks population estimates, threats and conservation progress for all five rhino species:
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In Africa, black rhinos numbers have risen slightly to 6,788 (from 6,195), a welcome recovery from the 1990s when they plummeted to just 2,300. But as recently as 1960 there were more than 100,000. White rhinos, the most numerous species, fell to 15,752 (from 17,464). This continues a long-term decline, despite continued efforts to reduce poaching.
In Asia, greater one-horned rhino edged up to 4,075 (from 4,014), but the number of Sumataran rhinos remains perilously low at between 34 and 47, while Javan rhinos have crashed to 50 down from 76 due to illegal hunting.
The report also highlights concerns that rhinos in South Africa – home to most of the world’s rhinos – face long-term genetic risks from inbreeding and will struggle to adapt to change. South Africa’s rhino now survive only in fenced reserves, unable to roam naturally, and therefore live mostly in isolated small populations.
Radioactive rhino horn
The lack of encouraging increases in rhino populations is concerning, as governments and conservationists have made serious efforts to tackle poaching. In South Africa in particular, rhino have been translocated (sometimes by helicopter) to somewhere safer, they’ve had their horns removed, or laced with poison, and/or microchipped, or fitted with GPS trackers. Some are even under guard from dedicated military-grade anti-poaching teams.
Arguably, these actions have had some effect in stemming the loss of African rhino to poachers. But rhino horn is worth so much on the illegal market (between about US$11,000 and US$22,000, or £8,000 to £16,000, per kilogram) that the illegal killing continues.
So, what next? The latest application of tech is injecting harmless radioactive isotopes into rhino horn to help customs officials detect trafficked horns at borders. This won’t stop poachers killing rhino. But it should make life more difficult for illegal trafficking syndicates.
The case of John Hume
The report is published amid a fresh scandal in South Africa, the epicentre of both rhino conservation and rhino crime.
John Hume, a South African businessman, was the world’s largest private rhino owner with 2,000 animals. He was controversial, as he publicly advocated for an end to the national and international bans on the sale of rhino horn.
Financial difficulties led to Hume selling his herd to NGO African Parks in 2023. Now, he and other alleged syndicate members face charges of fraud and theft over the illegal trafficking of nearly 1,000 rhino horns. Cases like this highlight the scale of the alleged organised crime networks driving the trade – and why it is so hard to police across borders.
What next for rhino?
To save the rhino, we’ll need to disrupt all parts of the illegal rhino horn chain, prevent and catch poachers and traffickers, and put the kingpins behind transnational syndicates out of commission. However, the most impactful long-term action remains comparatively under-resourced: reducing demand.
Large-scale, long-term, well-backed “demand reduction” campaigns to deter ownership and use of rhino horn are needed, especially in Asia where demand is highest. It may take years to shift attitudes. But demand reduction is much safer. Rangers, anti-poaching team members and poachers themselves have all been killed in the protection and pursuit of rhino in the African savanna.
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Most importantly, we must not give up. Recovery is possible. For instance, white rhinos bounced back from under 200 animals to over 20,000 before a poaching resurgence this century. With enough resources and effort, rhinos could thrive again.
For the sake of the rhino, their ecosystems and us, we need to reverse habitat loss, bring rhino together into larger healthier populations, and undermine poaching and trafficking of rhino horn. Ultimately, the goal is to bring rhino back from the brink of extinction and toward historical baseline population sizes.
If we accept today’s numbers as “normal”, we risk condemning rhinos to at best permanent near-extinction, with populations only ever a bad government or anarchic war, or a poaching spike or natural disaster, away from being wiped out. And if we can’t save such a huge, charismatic and ecologically important animal, what hope for other species?
Jason Gilchrist, Lecturer in the School of Applied Sciences, Edinburgh Napier University
This article is republished from The Conversation Africa under a Creative Commons license. Read the original article.
AllAfrica publishes around 500 reports a day from more than 110 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.
Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.
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